XXXX website to retailer ethanol in bulk as brewery goes past beer

The worldwide drinks large that owns XXXX beer is in search of approval to supply extra of its different drinks on the Milton brewery in Brisbane.

In plans submitted to Brisbane Metropolis Council, Lion desires to construct a bulk ethanol retailer to carry greater than 420,000 litres of ethanol on website, with an related facilities constructing.

The XXXX brewery at Milton in Brisbane is expanding to produce more drinks that aren’t beer.

The XXXX brewery at Milton in Brisbane is increasing to supply extra drinks that aren’t beer.

The bid for extra ethanol provides a style of what’s to come back, with Lion’s Queensland gross sales director, Patrick Donohue, confirming an even bigger push into drinks that aren’t beer.

Lion desires to supply most of its seltzer manufacturers, together with White Claw, at Milton, together with different ready-to-drink drinks.

“Mass manufacturing of seltzers and RTD drinks requires bulk ethanol storage, and so we have now now lodged a improvement utility with Brisbane Metropolis Council to construct a brand new facility on the present website to make sure we’re doing this within the most secure approach potential,” Donohue informed Brisbane Occasions.

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“This represents a big funding within the website and builds on our decade-long registration underneath state planning legal guidelines defending the present use of the brewery from encroachment from different improvement, which was prolonged in 2019.”

Donohue mentioned the brewery had “stood proudly” on Milton Highway for nearly 145 years however manufacturing wanted to vary with the occasions.

“It’s an integral a part of Lion’s brewing community – producing the overwhelming majority of Lion’s portfolio of family identify beer manufacturers, together with XXXX, Hahn and James Squire,” Donohue mentioned.

“The beer and alcohol drinks market continues to evolve, as do customers’ tastes and preferences. It is necessary that we innovate and set the brewery up for long-term success.”

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